Why wait for leads to find you? Combine inbound and outbound marketing

Marketing statistics

A recent presentation on inbound marketing stated:

“You wait for buyers to take action when they feel ready. But sometimes you need someone to act. Pragmatists and late adopters who don’t actively seek out alternatives and new solutions may need a push, not a pull, to take action.”

The key is to incorporate inbound marketing into a larger group of marketing tactics to amplify your impact.

What is the difference?

Outbound marketing refers to any type of marketing where a company initiates the conversation and engages with the audience direct. However, inbound marketing is where customers find you when they need you. Continue reading.

A great way of ‘outbound marketing’ is experiential marketing. Experiential marketing allows you to create a closer bond between the consumer and brand by immersing them in a fun and exciting experience. It is important to create an experience that leaves your target audience with memories which could then push them to purchase your products or services.

Exterion Media is one of the UKs leading outdoor advertising agencies. If you are looking to set-up an experiential marketing campaign, then we recommend contact EM by calling 0800 80 85 619. Alternatively, you can visit their experiential marketing page.

Inbound Marketing Examples

We put a lot of time and effort into blogging, white papers, e-books and social media, and we are happy to report that it is providing us with an ever-growing community of people who find our content relevant and useful.

However, we also put a lot of time and effort into ‘push’ campaigns online, offline and in the field. This ensures that we engage with those prospects that need inbound marketing help but do not seek it out.

Recently we have placed some focus on helping our community get more value from trade shows. The interesting thing about this is that it uses inbound tactics to maximise the value of an outbound campaign.

The truth is that, as we have seen for ourselves, inbound can multiply the impact of outbound and vice versa! Which is better?