Trends in SaaS


Trends in SaaS

Trends in SaaS Web Content Management – 2015

by Jarrod Gingras

The technology marketplace has seen consistent growth in the acceptance of Software-as-a-Service (SaaS) models, and Web Content Management is certainly no exception. Yet, the major SaaS-based Web CMS vendors that we evaluate – Clickability, CrownPeak, and OmniUpdate – are all relatively small players, and they have had to evolve to meet changing customer demands. In particular, our recent research for the latest edition of The Web CMS Report 2015 uncovered several inter-related trends in the SaaS Web Content Management space:

  • Customers are looking beyond software services for agency-like consulting
  • Vendors are turning more to implementation partners
  • Vendors are paying more attention to developers’ needs

Let’s look more deeply at each trend.

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