Interwoven, in association with WebTrends, is hosting an Online Marketing Summit at the Jumeirah Carlton Tower Hotel in London on 23rd to showcase the latest innovations and trends in online marketing. This is a free one day event featuring presentations from leading authorities in web solutions and experts in interactive marketing, who will share their insights and explain how their organisations are maximising the return from marketing on the web.
Hear from marketing visionaries, The Future Laboratory; featured market analysts, Gartner; and online marketing solution suppliers Interwoven, WebTrends and Tealeaf; and web design & solutions consultancies, Realise, Interflow, Translations.com and Conchango. Learn from client case studies presented including John Lewis, Fidelity Investments, Nikon, Britannia Building Society, Postecom, Felco, GAME, Butlins and LOVEFiLM.
Why you should attend
If you’re open to new ideas and are reviewing your web solutions strategy or are considering new platforms for Content Management, Web Analytics, Website Optimisation, Multivariable Testing, Targeting and new website delivery solutions, this Summit will help you challenge and change your organisation’s current thinking.
Get pragmatic advice from specialists in their field and from those who have already evaluated the options and the market, tried and tested the approaches, implemented pilots, rolled out solutions and seen real benefits.
You will hear practical advice on:
- The trends & differences in WCM solutions in the market
Author of the latest Gartner WCM MarketScope Report, Mick MacComascaigh, will share the results of Gartner’s research into the market trends, technology directions and vendor solutions.
The benefits of integrating WCM, MVT & analytics
Whatever the goal of your website, whether it’s converting surfers to subscribers, browsers to buyers or building a brand online, you need to test the impact of content changes and measure results to ascertain success. Understand how closing the loop between content creation, content delivery, content testing and website analytics will allow content authors and marketing to improve speed to market and conversion performance.
- How to make 70% of changes to websites “what-if” changes
Today, anyone should be able to get a new idea or promotion up on the web quickly but is it the right idea? When those ideas need to be personalised or targeted to specific audiences, or require fast turnaround to address real-time market conditions, marketing and the business need to be empowered to make their own changes when they need to knowing that IT have all the QA, testing and deployment controls in place to ensure changes are right, first-time, every time.
- Leaders enable marketing with a modern website solution
Implementing a modern Web Content Management, optimisation, targeting and website delivery solution enables marketers to listen and react to customer behaviour; makes website analytics actionable and insightful; provides targeted and personalised user experiences; and creates brand ambassadors across the organisation. Listen to organisations who are implementing their next generation solution, today.
Learn how to:
- Meet changes in business requirements with rapid site rollout
- Enable marketing to update your websites
- Select the best website and online marketing solutions
- Integrate Web Analytics with Web Content Management
- Optimise web content with MVT
- Target content to different audiences
- Manage local content an translations across hundreds of websites
- Leverage Web 2.0 techniques and tools
- Beat the website release management bottleneck
Visit our online form to register for the Interwoven Online Marketing Summit.