Is There Strategic Value in Marketing Asset Management?

Is There Strategic Value in Marketing Asset Management?

Absolutely! Aberdeen segmented the top 20 percent of respondents in return on marketing investments (ROMI), brand effectiveness, and time-to-market performance to isolate Best-in-Class organizations. Then, we look at what these Best-in-Class companies are doing differently to achieve superior performance. Fifty-seven percent used marketing asset management solutions.

The research demonstrates how Best-in-Class achieved the highest performance through a combination of processes, performance measurements, knowledge management practices, organizational culture and technology use. These organizations devote time and resources to maximizing and optimizing digital asset management on an ongoing basis.

Quantitative Strategic Value

However, you don’t have to be a Best-in-Class organization to deliver value with marketing asset management. Aberdeen compared the year-over-year performance of organizations that recently adopted a marketing asset management solution (leveraging it for approximately one year) versus organizations that do not have marketing asset management solution.

The research shows that organizations that had been using digital asset solutions for approximately one year, achieved higher average performance than those that did not have marketing asset management solutions:

The study revealed a number of surprising results about how top performing organizations (Best-in-Class) leverage digital asset management tools in marketing. The research also explores top features and benefits Best-in-Class organizations receive from asset management tools.

continues at http://www.crmbuyer.com

Related Posts with Thumbnails

Tags: ,

21 Replies to “Is There Strategic Value in Marketing Asset Management?”

  1. Hello there, just become alert to your weblog via Google, and located that it’s really informative. I am gonna be careful for brussels. I will appreciate if you continue this in future. Numerous people might be benefited out of your writing. Cheers!

  2. Admiring the persistence you put into your website and detailed information you provide. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed information. Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  3. Hi there! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the fantastic work!

  4. I together with my guys have already been looking at the nice solutions from your website and so all of a sudden developed a terrible feeling I had not expressed respect to the site owner for those secrets. These men became certainly happy to learn them and have actually been enjoying those things. Many thanks for being considerably kind and for figuring out some essential topics most people are really needing to be informed on. My personal sincere regret for not expressing appreciation to earlier.

Leave a Reply

Your email address will not be published.